The disproportionate focus on the gambling behaviours of men has contributed to unintended consequences for women who gamble, including intensifying stigma and perpetuating stereotypes that may make it difficult for women to recognise gambling‐related risks and seek help. Women are rarely considered a priority group for gambling harm prevention activities or research. Despite women participating in gambling at similar rates to men, and a significant proportion of the female population at risk of gambling‐related harm, Gambling is a significant global public health issue, and an important target for harm prevention strategies and public health interventions.